Advantages for sellers: Fast home sales
By offering a lower mortgage interest rate, sellers can attract a larger pool of
potential buyers, resulting in a faster sale. The competitive advantage over other types of seller
concessions is that the locked rate can be advertised up front, including on the MLS. It can cost
less than a price reduction while offering greater benefits.
Advantages for BUYERS: Lower mortgage interest rates
Buyers can stop waiting for rates to fall. A Lock2Sell property offers a mortgage with a
discounted rate. This is a permanent rate reduction that lasts the life of the loan, bringing
savings to the buyer every month. And buyers don’t have to wait to make an offer and start
negotiating a contract to know if the seller is willing to compromise. They know up front that they
can get a lower rate that may help them meet loan requirements that could otherwise put their home
purchase out of reach.